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Category: Lifestyle

Itch: Your Fashion Social Media

Recently, you may have seen leaflets or social posts about Fashion Designers, Affiliates and Lovers that have gone “Missing”. So what exactly is this about? Joseph Law with his partner Bin Lin, the founders of itch, printed 300 “Missing” leaflets to spread their campaign across Hong Kong and Taiwan. The intention is to speak about fashion identities being “Missing” in the fashion industry, illustrating that behind every amazing fashion billboards, posters or magazines, the social masses are often oblivious to the fashion contributors; exaggerating the fact that they are “Missing” and can follow suit by restoring their identities on www.itch.me.

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